White-label LMS: run your academy on your own domain
Most platforms call themselves white-label and mean you can upload a logo. Here the custom domain, the branding and the SCORM reporting are on the entry plan — because a training business that has to explain someone else's name to its own customers is not really white-labelled at all.
What "white-label" actually has to cover
A learner should never have to know which software you bought. That holds in three places, and a platform that gets two of them right still leaks the vendor's name in the third.
1. The address
The URL is the part learners see first, paste into chat, and bookmark. If it reads
your-academy.somevendor.com, the vendor is in every link your business ever sends.
A real white-label platform serves your academy from a hostname you own —
learn.youracademy.com — with its own certificate.
2. The interface
Logo, colours, typeface and favicon, applied to the learner portal and to the admin console, so a screenshot in a proposal looks like your product. Not a logo slot in the top-left corner of a page that is otherwise someone else's blue.
3. The things that leave the building
Learner email, certificates and reports travel further than the portal does. Enrolment notices should come from your sender name, certificates should carry your mark and a verification link on your domain, and an exported report handed to a client should not advertise your supplier to your customer.
How the domain works here
| Stage | Address | What it costs |
|---|---|---|
| Day one | acme.thelmshub.com | Included on every plan — live in about a minute, no DNS to configure |
| Whenever you're ready | learn.acme.com | Point a CNAME at us and set it in Settings; the certificate is issued automatically |
| Everywhere else | Acme Academy <noreply@…> | Your sender name on learner email; certificates issue under your brand |
There is no migration project between those stages and no re-enrolment: the workspace, its courses and its learners are the same, only reached at a different address.
The part most vendors move to the enterprise tier
Two features tend to sit behind the most expensive plan across this category: the custom domain, and SCORM reporting that actually reports. Both are on the entry plan here, and the second one matters more than it sounds.
Plenty of platforms will accept a SCORM 1.2 or 2004 package and record whether the learner
finished it. Far fewer keep the cmi.interactions and cmi.objectives
data the package emits. That difference decides whether you can answer which decision did
they get wrong or only did they pass — and if you sell compliance or induction
training to corporates, the first answer is the deliverable.
Every plan here stores objectives and interactions intact: the choice made, whether it was right, and how long it took.
Reselling under your own brand
If you deliver training to corporate clients rather than to individuals, white-labelling has a second layer: your clients want their own view. Sub-organisations give each client company its own roster, its own cohorts and its own reporting roll-up inside your single workspace, so a client sees their people and their numbers and nothing else — while you keep one catalogue, one billing relationship and one place to administer it.
Who this suits
- Training companies and consultancies selling scheduled courses to corporate clients, who need per-client reporting and invoices under their own name.
- Coaching institutes running multiple batches a year, who need cohorts, attendance and certificates rather than a course marketplace.
- Course creators outgrowing a marketplace, who want their own domain, their own pricing and their own customer list.
- Content studios delivering SCORM to clients who have no LMS of their own — including work authored by The Immerse Hub, our sister studio, delivered straight into a workspace.
What you get on day one
- A branded learner portal on its own address, moving to yours whenever you want it to.
- SCORM 1.2 and 2004 with objectives and interactions preserved.
- Unlimited courses, cohorts and batches with their own schedules and rosters.
- Live classes with attendance capture, and recordings attached to the right session.
- Assessments with question banks, attempt limits and per-objective scoring.
- Branded, verifiable certificates that re-issue when a recertification window lapses.
- Commerce: one-time purchases, memberships and coupons, priced per currency and region.
No card. The workspace is live in about a minute, on its own address, and you can point your own domain at it the same day.
Questions we get asked
What is a white-label LMS?
A learning platform your learners experience as yours rather than the vendor's: served from your own domain, carrying your logo and colours, sending learner email from your sender name. The vendor runs and updates the software; nothing in front of the learner says so.
Do I need my own domain to start?
No. Every workspace starts at yourname.thelmshub.com and moves to a hostname you
own whenever you're ready — a CNAME and a setting, with the certificate issued automatically.
Is the custom domain an extra charge?
No. It is on the entry plan, alongside SCORM reporting. Those are the two items competitors most often keep for their most expensive tier.
Can I resell training to corporate clients under my own brand?
Yes — that is what sub-organisations are for: a separate roster, schedule and report roll-up per client company inside one workspace.
Can I move my existing courses in?
If they are SCORM 1.2 or 2004 packages, yes — upload them and the reporting works the same as anything authored here. For material that is not yet a course, our sister studio The Immerse Hub builds it.